Helpful Search Tips

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Helpful Search Tips

Searching the Colgate site can be quick and easy. Just type in a few words or phrases. Try to be as specific as you can. The more words you give, the more focused your search results will be.

Search by words and phrases.
    whitening toothpaste
    oral care for children

Search will return results that contain as many of these words and phrases as possible, ranked in order of relevance. Even if you don't type in every possible word, Colgate search will list all related information.

Add a discriminating word or phrase.

Be as specific as you can. When you add more search terms, you will receive more total matches but those matches will be more relevant. For example, rather than searching for toothpaste, try whitening toothpaste. Rather than teeth, try brushing child's teeth.

Identify phrases with quotation marks; separate phrases with commas.
    toothpaste for "gum disease", "bad breath"

When you type a phrase enclosed by double quotation marks, you will only receive matches in which those words appear right next to each other. Remember to separate multiple phrases or proper names with a comma.

Use LOWERCASE for a wider search; use UPPERCASE to ask for an exact match.

Search terms typed in lowercase will match words in any case. For example, cavity will find matches for Cavity, cavity, and caviTy. A search for CaviTY will only match CaviTY. You should always capitalize proper names.

Use a require or reject operator: + or -.

When you add the "plus" sign (+), or require operator, to your search term, you demand that the word or phrase be included in those search results. There should not be a space between the "plus" sign and your search term. For example, the search for toothpaste+whitening will return only toothpastes that also whiten teeth.

When you add the "minus" sign (-), or reject operator, to your search term, you demand that the word or phrase not appear in your search results. There should not be a space between the "minus" sign and your search term. For example, the search for toothbrush-kids will return only toothbrushes that are designed for adult use.

Use a field specifier.

If you are looking for a specific page within a site or title, use the site: or title: field specifier. Using site: or title: indicates that the search word or phrase appears in the site or title of the page. For example, if you want to find whitening information on the Colgate Total toothpaste website, try site: ColgateTotal, whitening.


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